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THE YCEO: Arla Foods Launches Coffee Flavoured Milk In Ghana

Arla Foods Launches Coffee Flavoured Milk In Ghana
Dairy company Arla Foods Limited has launched a new milk flavour under the DANO brand. The DANO Coffee flavoured milk was unveiled at an exciting event at the plush Movenpick Hotel in Accra last Friday.

The launch took place amidst a lot of fun and energizing activities such as choreography dance lessons from DanceGod Llyod, arm wrestling and dart to communicate the proposition of the new product and was MCed by radio and TV personality Berla Mundi. The audience were also treated with delicious DANO Coffee, Strawberry and Chocolate flavoured milk cocktails and amazing tunes by DJ Mic Smith.

The Ghana office of Arla Foods was opened in September 2017 and operates with two main brands – DANO and Lurpak. The Country Manager of Arla Foods – Fatoumata Doro revealed in her welcome address, that, Arla Foods drives on 4 health pillars; Making dairy even better, Inspiring good food habits and choices, Championing dairy goodness and Making it easier for people to live healthier lives. Hence the initiative to provide additional dairy options for Ghanaians.

Unveiling the new product, Mawusi Mawuenyefia – the Marketing Manager of Arla Foods Ltd reiterated that DANO Coffee is an addition to the existing flavoured variants (Chocolate and Strawberry flavours) to provide more nutritious and exciting options of dairy products. She added that being a dairy company, DANO’s flavoured products are mainly milk with an addition of natural flavours.

Arla Foods Limited encouraged Ghanaians to make dairy nutrition an essential part of their diet. A healthy diet is a requirement for developing healthy citizens for building a healthy nation.

Barely two years in Ghana, Arla Foods Limited has introduced a good array of dairy products on to the Ghanaian market. Under the flagship DANO brand they have milk products in powdered, UHT (liquid) and flavoured powder formats. They also have mozzarella cheese and Lurpak Butter. Other dairy products will be introduced to the market to provide a wider choice of nutritious products to Ghanaian consumers.

The new Coffee 3-in-1 variant is a 40g sachet and sold at the same price as the other two existing flavours – chocolate and strawberry.

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