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THE YCEO: Renault unveils new set of ‘budget’ vehicles

French multinational automobile manufacturer, Renault, has introduced a new collection of ‘budget’ vehicles aimed at targeting Ghana’s lower to middle-income working class.

The three vehicles - KWID Authentique, KWID Expression and Dynamique Trim, under the all-new Renault KWID combines the practicality of compacts with the characteristics of a genuine SUV, with the highest ground clearance, best driving position, largest interior space, robust and imposing design, along with economy and technology.

With gear change and driving indicator and the new 1.0 Se engine, which is lighter and has reduced internal friction, the KWID is the most fuel efficient in its category. With no belt and with electric power steering, it guarantees low consumption and low maintenance costs, ideal for the city or the open road.

Having striking lines and dynamic curves, the new KWID has the features of an SUV. The high ground clearance, driving position and approach and departure angles of KWID come from the SUV segment.

In addition, its robust front grille, its 14” wheels and its mudguards bring a unique design to the category.

Speaking to JoyBusiness, Chief Executive Officer (CEO) of Renault, Jihad M. Hijazi, said the collection of vehicles is aimed at complementing the automobile industry in Ghana.

“Because it’s a budget vehicle it makes economic sense for organisations to patronise it. You can be a financial giant but still enjoy it in terms of purchasing rate,” he said.

Head of Marketing, Renault Ghana, Shirry Manison, explained that the new collection of vehicles comes in the wake of an avid thirst for budget vehicles in the country.

“The whole idea is to add up to the standard of living of Ghana’s lower to middle-income class with competitive prices on these budget vehicles. The focus is to reach as many people as possible, get to experience the brand and make their informed decision,” he stated.

The new collection of the Renault KWID boasts of a 1.0 Litre Engine, 7-inch Multimedia Tablet with Navigation System, Bluetooth Hands-Free Connectivity, electric power steering among others. 

 Source: Ghana| JoyBusiness

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